I just stumbled upon a post from October that highlights some great information from Ogilvy on Advertising. I highly recommend you read this post from Marketing Tom. It’s got timeless information to help you improve your readership, regardless of the medium.
Continue readingArchive for March, 2005
If you’re spending money on advertising, make sure your staff is up to the task of customer service. Here’s a story that illustrates this perfectly, from the weekly Small Business Brief newsletter:
I had an experience this past week that tied in to the “Ads Don’t Sell, People Do” article found below. A local store advertised [...]
Seth Godin, famous for his marketing books (particularly Purple Cow), has a new blog: Liar’s Blog. It’s promotional material for his new book based on his assertation that “all marketers are liars”, but don’t discount it for its propoganda potential; Seth has some great ideas and the blog highlights some fascinating case studies. If you [...]
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