Over the next few months, I’m going to start a new business venture. At the same time, I’ll document it here in hopes that it will take a lot of the abstract concepts we talk about with online businesses and demonstrate them in a concrete way (I’m very concrete and always want to know how [...]
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Ankesh Kothari over at Marketing eYe is in the habit of telling stories and drawing excellent “action summaries” from them (I am a great fan of action steps). Here is a very important action step from one of his latest posts:
Hire employees who can make your clients feel comfortable… even if they aren’t that talented. [...]
I’ve recently been enjoying the audiobook Love is the killer app by Tim Sanders. I recommend it highly! I wanted to learn more about Tim, so I searched for his site and found timsanders.com. At first I was disappointed that he doesn’t have a blog (because of course I need more things to [...]
Continue readingI just stumbled upon a post from October that highlights some great information from Ogilvy on Advertising. I highly recommend you read this post from Marketing Tom. It’s got timeless information to help you improve your readership, regardless of the medium.
Continue readingIf you’re spending money on advertising, make sure your staff is up to the task of customer service. Here’s a story that illustrates this perfectly, from the weekly Small Business Brief newsletter:
I had an experience this past week that tied in to the “Ads Don’t Sell, People Do” article found below. A local store advertised [...]
Seth Godin, famous for his marketing books (particularly Purple Cow), has a new blog: Liar’s Blog. It’s promotional material for his new book based on his assertation that “all marketers are liars”, but don’t discount it for its propoganda potential; Seth has some great ideas and the blog highlights some fascinating case studies. If you [...]
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